Let’s talk about fairer, cleaner ticketing for a better fan experience

Do you remember the disappointment of opening the ticketing page, full of excitement after hearing your favorite artist is holding a concert, only to find yourself shut out almost instantly?
We all know the frustration of losing any fair chance to buy tickets because of macros sweeping up seats in a fraction of a second and scalpers reselling them at outrageous markups.

To address these long-standing issues, South Korea will begin fully enforcing the so-called “anti-ticket scalping package” next year. Under the new rules, those caught using macros for illegal ticket resale may face surcharges of up to 50 times their profits, along with the confiscation of illicit gains and other strong penalties.

That said, introducing the system is only part of the solution. What matters just as much is whether these changes can be implemented reasonably and effectively in real-world situations. To create detailed enforcement rules that people can genuinely agree on, this is the moment when listening closely to the real experiences of users matters more than ever.

That is why the global business magazine Fortune Korea is asking b.stage members directly. Rather than relying only on discussions held behind desks, we want to reflect the real voices of fans who experience the challenges of ticketing firsthand.

Please share your valuable thoughts to help create the crucial details needed to make Korea’s concert and sports culture fairer for everyone.

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